Social Networking Websites

Social Networking Websites are part of your business fabric. A few years ago, Myspace was “all-that” now, it’s fading away. Current opinions are that the current Web 2.0 / Social Networking Website Giants, Facebook and Twitter (technically twitter is a micro-blogging site) are ready to implode. Even in today’s “sound bite” society, people are looking for connections, relationships and real solutions to their problems.

Technology makes it easier for today’s business owner and entrepreneur to gather hordes of friends and followers, but what about customers? Where do client relationships fit into the social networking mix? In his breakthrough book, the “4-Hour Work Week” Timothy Ferris fueled the the dreams of many business owners and entrepreneurs, a solid 5 figure monthly revenue with only working 4 hours each week.

Here are the often over looked facts (according to me) about Tim’s business model. Tim was very clear about this, but most people didn’t get these points (an inconvenient truth):

• Tim’s business is/was nutritional supplements (a product that he formulated).
• Tim’s business was earning solid 5 figures each month prior to his stepping back and automating.
• Tim was willing to let go of control to achieve his freedom.

Most people I waxing on about a “4 hour work week” business are the same people that fantasized that “The Secret” and “Law of Attraction” would allow them to “make their money for nothin and their chics for free“.  Most of whom are in sales and service businesses and professions which will not work as an “absentee owner”. Now that credit and home equity is dried up, most of the world has their ass in a jam making ends meet.

Here are 3 questions to consider as you’re busy loading the social networking websites up with your automated posts:

1. What value do you add to your customer?
2. What innovations can you implement in your industry/profession?
3. Why would anyone buy anything from you?

These aren’t nice or easy questions. In fact, these are the questions that keep me awake at night. What keeps you awake? Better yet, what keeps your clients awake? Solve that problem with innovation and you’re one your way to a 4-hour work week and you can pay someone to post your sales messages to all those “social networking websites”.