How to write the Perfect Article for SEO

Here’s how to write the “Perfect Article” for SEO and SEM.

The Elements:

• Targeted Keywords Phrase
• Post Title & Slug
• Content
• Categorizing
• Tagging

Targeted Keywords Phrase: To attract your ideal clients to your website/blog, you will need to know what “keywords” they type into Google and other search engines when they are looking to “buy” your product or service. For this article the Targeted Keyword Phrase is “Perfect Article for SEO”. I am targeting customers looking for “what to write in their blogs” and “how to write a post/article to attract their Ideal Clients”.

Post title & slug: Your post/article title contains the Targeted Keyword Phrase in it’s exact format (with no variations) – this is what your ideal client is typing into Google, so you want Google to find an “exact match” in the title of your Post/Article. The Slug is the the title, as saved in your URL or permalink. This exactly matches the targeted keywords phrase. Lastly, name or customize your post article to speak to your ideal client. This is the headline for your article and what determines whether a potential client will read your article or pass it by.

Content: There are many different types of article content formats that appeal to different types of readers and information. Be sure to state your opinion, position your self as an expert/authority and share from your heart.  Below is a list of the article/post/content types. The key point to remember is to include your “targeted keywords phrase – for this post “Perfect Article for SEO” in your article and to emphasize these phrases in a variety of way. Notice that the last set of keywords are a hyperlink back to this article. This leverages any RSS feeds that republish your article.

Types of Articles/Posts:

• Review Articles
• Top 10 Lists
• “How to” Articles
• Opinion Articles
• Resource Articles
• Editorial Articles
• Positioning Articles

Categorizing Your Posts: In my opinion, your website/blog categories are the “Table of Contents” for you site and act like the  “Sections of Newspaper”. I recommend that you have “normalized categories” that most people expect to find in any periodical. “News“, “Business“, “Sports“, “Funnies“, “Lifestyle“, “Science“, “Global“, “Local“, etc. Your particular categories should be personalized to your industry, brand and ideal client. Your Categories give you long term authority in the eyes of the search engines.

Tagging: Tags and tagging your articles and posts reinforce what you feel is important about the article. The “target keywords phrases” should be in the tags, your name, related keywords, website/blog theme.

I recommend that your review the “Top 100 blogs on Technorati.com“. Look for these elements in their articles and posts. Notice their writing styles and the types of article formats that they write.